PROVEN TO FORTIFY, MOISTURE BARRIER, DEEPLY HYDRATING, NOURISHING & SMOOTHING.
Clinical Results (ingredients studies):
98% smoother skin with regular use.
97% redacted environmental damage & signs of aging.
84%+/- decreased dryness.
90% smoother skin w/in a few weeks.
97% user satisfaction and 0% irritation reported.
HOW TO USE HYDRATE
Morning & Night. Apply a small amount of HYDRATE sufficient to spread over entire face. Gently massage into skin with light, circular motions. (Highly recommended: Apply SPF 30+ sunscreen daily.)
24-HR DEEP HYDRATION. SCIENCE-BACKED RESULTS
Black men's skin has a naturally thick outer layer that provides a robust protective shield and slows signs of aging. However, its unique moisture-retention properties can cause dehydration beneath the surface, making the skin appear dull or "ashy".
A rich, non-greasy moisturizer is essential for a flawless-looking complexion.HYDRATE features co-active ingredients (Licorice Root Extract, Shea,) clinically-proven to eliminate dryness, fade hyperpigmentation, soothe post-shave irritation, and boost skin tissue longevity.
SUPERIOR INGREDIENTS
Every active ingredient is carefully selected for its bio-nutrient profile. All have been clinically tested for proven benefit to melanin-rich, men’s skin. HYDRATE is enriched with:
SEE FULL LIST
Licorice Root Extract
Brightens the appearance of skin, soothes uneven tone, and promotes a naturally radiant complexion.
Urea
Hydrates the skin, softens rough texture, and helps maintain a smoother, healthier-looking complexion.
Vitamin C
Brightens dull-looking skin, supports a radiant complexion, and improves the appearance of uneven skin tone.
REAL MEN. REAL TRUST. REAL RAVES.
TYREE
Org. Consultant
“A perfect blend! It cleans your face AND maintains your natural oils”
WIL
Executive Director
“…such a part of my daily routine that my skin notices when I skip! This stuff is the real deal!”
DAMAR
Minister
"After only 14 days using it, my wife says my face is glowing!”
ELON
Youth Org. Director
“I tend to have sensitive skin and did not have any issues…I highly recommend [it].”
You Make a Purchase
We Give Away 100% of Profits
To Empower Black Men
To Individuals: We give $1,000, “no strings attached” awards directly to worthy Black men working to change the world in creative ways.
To Organizations: We fund partner organizations/initiatives working to help Black men succeed.